The Black Woman CEO Behind Akon’s $80 Million Dollar Brand

Multi-platinum R&B singer Akon has been famous for his music career and unique business projects. According to, his brand is worth $80 million.

But not many people know about his sister, Khady Thiam Gueye, who was actually the woman behind the global acknowledgement and success of Akon’s successful brand. Moreover, she is the founder of her own consulting firm, TMI Worldwide, and she aspires to put up more business ventures in the future!

Humble beginnings

A natural entrepreneur since her childhood, Khady started out her career early. Right after receiving her bachelor’s degree in Public Relations, she worked as an executive assistant for her brother Akon. Eventually, she was given more responsibility as the project manager of Akon Lighting Africa, where she led the PR strategy to spread awareness about the initiative’s efforts worldwide.

Aside from that, she served as the COO for KonLive and chief brand officer for Bu Vision Entertainment, owned by her another brother, Abou “Bu” Thiam. She also worked with several giant brands where she provides strategic solutions on how to maximize their exposure and profits globally.

In the midst of all that, Khady decided to go back to school to finish a master’s degree in Entrepreneurship. Equipped with more knowledge and skills, she opened up her own consulting firm called True Media Independence, or TMI Worldwide.

Staying inspired

As a woman, Khady admits that breaking out of administrative roles and making executive decisions in a male-dominated business world has been a challenge. But she gets inspiration from numerous women around the world leading nations or businesses while at the same time managing their families quite well.

“This superpower provides indisputable evidence not just of women’s talents and capability to lead but that my contribution is now widely recognized and welcomed in entertainment arenas and networks,” she told Black Enterprise.

Working with family

Her brothers Akon and Bu, who are both entrepreneurs, are some of her most frequent clients and she enjoys it. Their closeness has been a factor in their success, as the success of one means success for all. She said she also receives advice from her brothers who have respect and much involvement in each other’s businesses.

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